﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Ronni Marshak's Research</title><link>http://www.psgroup.com/</link><description>The latest research from the Patricia Seybold Group.</description><copyright>(c) 2005, Patricia Seybold Group, INC. All rights reserved.</copyright><ttl>5</ttl><item><title>Corporate Executive Board Responds to Customers’ Request for Increased Collaboration</title><description>Corporate Executive Board's Compliance and Ethics Leadership Council respond to their members' desired for a collaborative environment for sharing information. Using BizWiki from CustomerVision, service members can contribute and share messages about compliance issues with peers from other member companies. Ronnie Kann, Program Director of the council talks about the collaboration efforts and how they have made it easy for customers to create and share content.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=878</link><pubDate>Thu, 03 Apr 2008 00:00:00 GMT</pubDate></item><item><title>TimeTrade Provides Automatic On-Demand Appointment Scheduling</title><description>TimeTrade puts the power to easily schedule appointments into the hands of customers. The enterprise TESA system allows organizations to publish availability schedules of resources based on complex and hierarchical rules. The newly-announced TimeDriver product line offers much simpler appointment scheduling for individual service providers and professionals.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=867</link><pubDate>Thu, 07 Feb 2008 00:00:00 GMT</pubDate></item><item><title>Virtual Events from Unisfair</title><description>The Unisfair virtual event environment allows organizations to put on a multi-venue conference without the hassle and expense of travel for themselves or participants. By mimicking the activities and venues found at traditional professional conferences, trade shows, and job fairs, it is easy for participants to navigate the event, network with other attendees, and download any relevant information.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=858</link><pubDate>Thu, 13 Dec 2007 00:00:00 GMT</pubDate></item><item><title>MedStar Health</title><description>MedStar Health uses solutions from healthcare solutions provider Kryptiq to provide seamless secure communications among medical staff and patients as well as to implement a pro-active health program. Our interview with Dr. Peter Basch of MedStar Health looks at how the organization will be using these solutions to improve it’s already award-winning health services.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=855</link><pubDate>Thu, 15 Nov 2007 00:00:00 GMT</pubDate></item><item><title>I Need a New Car—Fast!</title><description>In this Test-drive report, we apply the Product Select and Buy Customer Scenario pattern and its “I want to find the product or service that best addresses my requirements” Moment of Truth to the online car buying scenario as our customer persona, Mia Driver, visits Vehix.com to find the right car for her family. Just how quick and easy is it for a car novice to research makes/models and locate just the right car on the site?</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=851</link><pubDate>Thu, 18 Oct 2007 00:00:00 GMT</pubDate></item><item><title>New Car Insurance for a Growing Family</title><description>In this Test-drive report, we apply the Product Select and Buy Customer Scenario pattern and its “I want to find the product or service that best addresses my requirements” Moment of Truth to the online auto insurance business as our customer persona, Wanda Childs, visits geico.com and progressive.com to get quotes on her family “fleet” of vehicles. Just how quick and easy is it to get an online insurance quote from Geico and Progressive? Let’s see if the two auto insurers live up to their advertising promises.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=840</link><pubDate>Thu, 09 Aug 2007 00:00:00 GMT</pubDate></item><item><title>Selecting a Mobile Phone Family Plan for a Family in Transition</title><description>With his 18-year-old twins off to college, one in Canada, M.T. Nestor needs a new family mobile phone plan to keep the family connected. In this Test-drive report, we apply the Product Select and Buy Customer Scenario pattern and its “I want to find the product or service that best addresses my requirements” Moment of Truth for a customer’s research, comparison, and selection activities for a mobile phone family plan. </description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=834</link><pubDate>Thu, 05 Jul 2007 00:00:00 GMT</pubDate></item><item><title>Using Business Process Management to Streamline Litigation Discovery</title><description>In response to clients' demands that they pay for professional services, not administrivia, the law firm of Fredrikson and Byron, P.A. relies on litigation support administrator Chad Papenfuss to streamline the process using the latest technologies. In this interview, he explains the changing culture and how the firm is using applications such as Exterro Fusion to get everyone on the same page and provide clients with up-to-the-minute information.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=827</link><pubDate>Thu, 24 May 2007 00:00:00 GMT</pubDate></item><item><title>Research, Compare, and Select a New Retail Bank</title><description>In this Test-drive report, we apply the Product Select and Buy Customer Scenario pattern and its “I want to find the product or service that best addresses my requirements” Moment of Truth to financial services for a customer’s research, comparison, and selection activities for a new retail bank. More specifically, our customer persona, Penny Pinscher, visits Bank of America, Citibank, and Wells Fargo to identify a retail bank that meets her requirements for day-to-day financial needs, including a checking account, savings account, online bill pay, and convenient ATMs and branch locations.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=823</link><pubDate>Thu, 03 May 2007 00:00:00 GMT</pubDate></item><item><title>Dealing with a Moment of Truth in a “Purchase a Gift” Scenario</title><description>In every type of scenario, there are three or four moments of truth (those vital moments when, if not successful, we go elsewhere). A failed shopping experience at lindaanderson.com demonstrates the importance of meeting and measuring your customers’ moments of truth. It also shows the importance of empowering support staff to fix a broken relationship.</description><author>Ronni Marshak</author><link>http://www.psgroup.com/detail.aspx?id=807</link><pubDate>Thu, 15 Mar 2007 00:00:00 GMT</pubDate></item></channel></rss>