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Patricia
Seybold Group’s
Customers.com Research:
Search & Merchandising
The number one complaint that customers (and would-be customers) have is how hard it is to FIND the correct, accurate, definitive information they need quickly! Do you know how to make the search on your Web sites really effective? Do you know how to ensure that customers can search on the criteria that matter most to them in their decision-making process? Can they refine their searches to zero in on the specific products or information that will meet their needs?.
We
provide best practices
in search, navigation,
merchandising, and
governance.
We have identified
230 detailed criteria
that you should use
to evaluate your
own site’s
search effectiveness.
We also provide detailed
objective evaluations
of solutions against
those criteria.
Susan
Aldrich's Podcast
and Webinar:
• Podcast:
Marketing,
Metrics and
Customer
Experience
with Shaun Ryan, CEO, SLI Systems
(Transcript)
•
Webinar:
The Secret to Great Search Results - It's Easier Than You Think
with Scott Brave, PhD, CTO, Artificial Intelligence & Human-Computer Interaction,
Baynote, Inc. (Registration required.)
See
all of our Search & Merchandising reports.
Most
Current:
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