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Research > Customers.com Strategies > Online Strategy

Online Strategy Articles

Successful companies have reexamined their online strategies to transform and improve their relationships with their customers. Our stories about how forward-thinking businesses have embraced the Web and developed new market approaches can serve as guides to your continued success in ecommerce, electronic markets, and embracing the online customer channel.

Sample Article:

Nature Reinvents Textbook
Scitable: A NextGen Ecosystem for Learning & Teaching Science

By Patricia Seybold

Scitable (Scitable.com) is a 21st century online learning resource about genetics for students and faculty. It's provided for free by Nature Education. The content is expert-sourced; not crowd-sourced. Yet, there's plenty of user-generated educational content.

Customers are faculty and college students and teachers and high school students. Students can follow their own "learning paths." Faculty can build online classrooms to leverage Scitable's content.

Scitable is Nature Education's attempt to replace traditional scientific textbooks with a new way of engaging students as well as a new business model. Students look online for resources and information. So, instead of having students pay $150 for a definitive science textbook, why not have educational institutions pay for a content- and expert-rich learning community? Why not have sponsors, who want to hire these students, help foot the bill? Scitable is already exceeding Nature's expectations in its first year of a two-year trial and a ten-year strategic plan.

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Explore Our Articles on Online Strategy:

What Are the Requirements for Effectively Doing Business with Customers?


Five Steps to Success in Designing a Customer-Centric Business: Chapter 1—Customers.com 2.0
Fine-Grained Information Objects, Variants, and Layered Architecture Form the Solution

Outside In
What’s Beyond Web 2.0 and Enterprise 2.0? Biz 3.0!

Focus Your Electronic Business Efforts on Saving Customers Time and Sparing Them Aggravation
The Underlying Principles for Successful Ventures

Making It Easy for Customers to Do Business with You
An Organizational Roadmap for Your Customers.com® Initiatives

Online Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer Communities

Customers.com Handbook
Making It Easy for Customers to Do Business with You

Contending with Content
The Five Labors that Deliver Compelling E-Business Experiences

Syndicated Product Content Management Is One of the Greatest Challenges in E-Commerce
Invest in Product Content Management and Make It Easier for Your Customers to Do Business with You

Understanding the Requirements for E-Markets
Where Should you Place Your Bets?



How Are Organizations Benefiting from Customer-Focused Online Strategies?


Consumer Electronics


Managing Product Content at Hewlett-Packard
A Practical, yet Innovative and Elegant Approach

Philips Consumer Electronics Gets Closer to Its Customers
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty

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Education


Nature Reinvents Textbooks
Scitable: A NextGen Ecosystem for Learning & Teaching Science

Digital Natives in the Classroom Are Propelling Us to School 2.0
A Few of David Warlick’s Thoughts on How Kids and Web 2.0 Are Reshaping Education and Publishing



Health & Fitness


Empire Blue Cross and Blue Shield Delivers Customer-Centric Services over the Web
Using E-Business Portals to Transform Relationships with Members, Physicians, Brokers, and Employers



High Tech


Amazon’s Other Business: Cloud Computing
Why and How Is Amazon Web Services, LLC Shaping the Future of Web-Based Businesses?

Cisco Systems
Growing a Vibrant Online Community for More Than a Decade

How Citrix Evolved Its Online Community of Customer Advisors
How to Recruit and Manage a Private Customer Community

IBM.com’s New Look: More Than a Face Lift
Using Service-Oriented Architecture to Provide an Adaptive Web

National Semiconductor’s New WEBENCH® Visualizer Raises the Bar
A Sophisticated, Yet Simple to Use, Web Dashboard

Delivering Content in Context at National Semiconductor
Organizing and Visualizing Content for Reference Hardware Designs

National Semiconductor Seduces Its Value Chain
A Best Practice in Electronic Commerce



Insurance


Standard Life
Creating the Infrastructure to Take Advantage of Changing Business Conditions



Manufacturing & Distribution


How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

Bacardi Limited Leverages Groupware into Electronic Commerce
Providing a View into the Supply/Distribution Chain

How Visual Comfort Uses GroveSite’s Collaborative Workspaces to Improve Time-to-Market
A Small Lighting Design and Manufacturing Firm’s Innovative Use of Shared Workspace

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Publishing


AIP UniPHY: Creating a Professional Social Network
How the American Institute of Physics is Creating Value Add for its Members

Using Search Engines to Find New Customers at the American Institute of Physics
Scientific Publisher Combines Findability with 'Buy by the Piece' to Grow Its Customer Base

Publishing 2.0/Libraries 2.0: Students are Shaping the Future of Academic Publishing
How Graduate Students Want to Interact with Information

The Wall Street Journal Interactive Edition, 1997
Extending and Enhancing the Marketplace for Business Information

Adding Executive Job Searching to the Wall Street Journal Interactive Edition
Crossing the Digital Divide for Job Recruiting

Understanding Digitization: Trends in Business Models
Important Lessons from Scientific, Medical, and Technical Publishing

Wikipedia Evolves Its Policies
Submissions on Living People are Now Moderated to Reduce Vandalism



Retail


Will Amazon Lose Marketshare to Apple in Digital Content?
How Amazon.com Could Sell More Digital Content in the Post iPad Era

What Differentiates the Search Experience?
Philosophy and Search Management Make the Difference at Online Department Stores: Bloomingdales.com, Macys.com, NeimanMarcus.com, and Nordstroms.com

The Amazon/Office Depot Relationship for Selling Computer Components
Offering a Seamless Customer Experience across Multiple Business Partners

Bloomingdales.com
Merchandising and Customer Experience

E-Merchandising at drugstore.com
How drugstore.com Organizes and Automates Product Merchandising and Marketing

Duck Head Apparel Goes National on the Web
Non-Catalog Retailer Tackles E-Commerce

Macys.com
Merchandising and Customer Experience

Web Services Sell Groceries at Tesco.com
New Approach Provides Rich Customer Experience and Future-Proofs the Home-Shopping Application



Visionaries’ Best Practices


What Customer-Centric Visionary Execs Are Doing in 2007
Customer-Outcome-Driven Businesses, Disappearing Home Pages, and Other Trends

What's on the Minds of Lead Customer-Centric Executives in 2006?
Patty’s Visionaries Share Their Visions, Their Realities, and What’s Working for Them

Concerns of Customer Visionaries in Q4 2005
Visionary Customer-Centric Executives Are Tackling Next-Generation E-Business Challenges

Concerns of Customer Visionaries in Q2 2005
Issues, Initiatives, and Requirements from Customer-Centric Executives

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