By Ronni Marshak

A very common outcome-based scenario (versus lifecycle-based or event-triggered patterns) is planning for retirement. This report looks at common patterns we’ve found through almost 20 years of customer co-design with financial institutions.

Although each customer has different goals and is in a different situation, there are common moments of truth that everyone trying to save for retirement share. We have identified four key showstoppers that will stop customers in their path to successfully planning for retirement:

We call these the customer’s “Moments of Truth”—aka “showstoppers”—if you don’t address these issues crisply, you risk losing your customer to another financial institution or else your customers will stop being of value to you because they have no money to invest, thus negatively impacting your bottom line and customer portfolio.