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Patricia Seybold Group’s Customers.com Research:
Innovation
Did you know that your customers can become the most cost-effective,
reliable, and repeatable source of mutually profitable innovations for your
firm?
Did you know that your most insightful, passionate, and smartest customers
(and even non-customers) will volunteer their time and energy to help you develop
products, services, business models, and streamlined business processes that
will transform their lives?
Are you ready to take advantage of Outside Innovation--customer-led innovation?
We’ve developed a body of research to help you learn by doing. The good
news is that customer-led innovation is one of the most predictably successful,
and cost effective, innovation processes.
See
all of our research reports on Innovation.
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