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Patricia
Seybold Group’s
Customers.com Research:
Customer
Scenario® Mapping
Do
you design your business
from your customers’ viewpoint
or yours? Why not
design your business
strategies, solutions,
and ecosystems from
the outside in? Why
not start with your
target customers:
Who are they? What
situation(s) are
they in? What are
they trying to accomplish?
What do they care
about? Using our
Customer
Scenario Mapping
methodology,
customers map out
their own IDEAL Scenarios
for getting things
done. Our CSM research
includes the most
popular Customer
Scenario patterns
that have emerged
from 20 years of
customer co-design
with both business
and consumer customers.
See
all of our reports
on Customer
Scenario Mapping.
Most
Current:
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