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What Is Outside Innovation and What Tools and Technologies Can Help?
Introduction to Outside Innovation
The Outside Innovation Imperative
Democratizing Innovation
Von Hippel’s New Book Stresses the Importance of Innovation by Lead Users
Enabling Customer Co-Design
Using Customer Co-Design Tools and Innovation Toolkits
A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation
Five Initiatives to Support Customer Innovation
Apple’s Lessons for the Rest of Us
Customer-Led Innovation
Best Practices in Crowdsourcing
Leveraging the Wisdom of Crowds for Your Business
Foster Community
Strengthen Relationships and Help Customers Help Each Other
Online Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer
Help Customers Do Their Jobs
Become a Vital Resource in Helping Your Customers Achieve Their Outcomes
Customized, Built-to-Order Products
Solutions that Are Configured by Me and Built for Me
Google Wave
It’s "My" Design, but Will I Use It?
Google Android vs. Apple iPhone
Whose Application Ecosystem Will Win?
Green
Infrastructure
If We Build It, Will They Use It?
How Visionary Customer-Centric Execs Keep Innovation Alive
Take-Aways from Patty’s Visionaries' Spring 2009 Meeting
What Are Visionary Customer-Centric Execs Thinking About?
Engaging with Customers to Innovate, Solve Problems, and Keep their Brands Focused on Customers' Goals
Bootstrapping Innovation
Leveraging the Collective IQ to Achieve Powerful Results
What Is Smart Customization and How Can It Work for Your Company?
Frameworks for Smart Customization
Guidelines from the MIT Smart Customization Seminar 2008
Smart Customization Comes of Age
Best Practices from the MIT Smart Customization Seminar 2008
Smart Transportation: Mobility-on-Demand
A Vision for CityCars and Smart Cities from MIT Media Lab's Smart Cities'
How American Power Conversion Streamlines Its Product Line and Offers More Customization
Best Practices from the MIT Smart Customization Seminar 2008
Mars Direct: Customized Candy Combats Commoditization
Best Practices from the MIT Smart Customization Seminar 2008
How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems
Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand
Best Practices from the MIT Smart Customization Seminar 2008
How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008
Tikatok: Kids Create and Publish Books
Smart Customization and Customer Co-Creation in Action
How Can Companies Thrive by Making It Easy for Customers to Create Their Own Innovations?
Amazon's Other Business: Cloud Computing
Why and How Is Amazon Web Services, LLC Shaping the Future of Web-Based Businesses?
AIP UniPHY: Creating a Professional Social Network
How the American Institute of Physics is Creating Value Add for its Members
National Instruments
A 30-Year History of Enabling Customer Innovation
Lego Mindstorms NXT
Powered by Customers’ Inventiveness
Zopa Case Study: How Zopa Is Creating a New Financial Services Exchange
Peer-to-Peer Lending and Borrowing for “Freeformers”
Koko Fitness
Discovering Baby Boomers’ Health and Fitness Issues
Outside Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
What Business Models Work in an Open Source World? Cohesive Financial Technologies
How a Software Start-Up Thinks through Its Options
Netflix.com Wins Patent on Business Methods
Turning Customers' Moments of Truth into a Sustainable Business Advantage
National Semiconductor’s New WEBENCH® Visualizer Raises the Bar
A Sophisticated, Yet Simple to Use, Web Dashboard
Nature Reinvents Textbooks
Scitable: A NextGen Ecosystem for Learning & Teaching Science
Local
Motors
Reinventing the Car Industry from the Outside In
Moving from Cost Cutting to Customer-Contributed Innovation at Mentor Graphics
An Interview with Kim Kelley, Program Manager, Customer Support Marketing
Muji
Engaging Customers to Help with Product Design
Staples
Customers Help Bring a Customer Experience Promise to Life
Mozilla Firefox
Supporting Innovation and Choice by Moving Software to Open Source
Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch
Launching a New Product Line Based on Customers’ Input
GE ColorXpress® Services
Helping Customers Design Differentiated Products
Asterisk and Digium
Shaking Up the Telecom Industry by Harnessing Customers’ Creativity
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How Ready Is Your Company to Support Outside Innovation?
Collaborating with Customers
Working Together Across Company Boundaries
Making Outside Innovation the “Path of Least Resistance” in Your Organization
A Blueprint for Harnessing Customer-Led Innovation
Customer Innovation Guide: Five Roles Your Customers Should Be Playing
How Engaged Are Your Customers in Shaping the Future of Your Business?
Customer Innovation Guide: Taking the 1st Step towards Customer-Led Innovation
Identify and Study Lead Customers
Customer Innovation Guide: Taking the 2nd Step towards Customer-Led Innovation
Provide Customers with Tools to Use to Reach Their Outcomes
Customer Innovation Guide: Taking the 3rd Step towards Customer-Led Innovation
Nurturing Customer Communities
Customer Innovation Guide: Taking the 4th Step towards Customer-Led Innovation
Empower Customers to Strut Their Stuff
Customer Innovation Guide: Taking the 5th Step towards Customer-Led Innovation
Open Up Your Products and Engage Customers in Peer Production
Customer
Innovation Guide: Incorporating Story-Telling into Your Organization’s
DNA
Mastering the First Core Competency
Customer Innovation Guide: Effective Community Building
Mastering the Second Core Competency
Customer Innovation Guide: Customer Co-Design
Mastering the Third Core Competency
Customer Innovation Guide: Opening Up Product Development
Mastering the Fourth Core Competency
Customer Innovation Guide: Leveraging Peer Production and Peer Promotion
Mastering the Fifth Core Competency: Leveraging Peer Production and Peer
Making Team Innovation Work
Learning from FIRST How to Inspire Inventors and Build an Innovative Culture
Give Customers Important Roles to Play in Shaping Your Business
Natural Behaviors You Can Tap to Unleash Customer Innovation
How Can Outside Innovation Foster Positive Changes in Third World Countries?
It Takes a Child to Raise a Village
How We Became Change Agents—Improving Our Families’ Incomes and Lives—and
Role Models in Our Communities
Educating
Kids to Be Change Agents
How the URDT Girls School Turns Girls and Their Families into Change Agents
Developing Change Agents to Spawn Grass Roots Innovation and Transformation in Africa
Lessons Learned from Rural Africa Could Apply to Your Organization!
Customer Co-Design in Rural Uganda
How URDT Empowers Grass Roots Creativity
Innovation
in Education: School Children Improve Their Families' Livelihoods
At URDT, It Takes a Child to Raise a Village
Media and Publishing
Pandora:
Delivering Personalized Internet Radio
How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and Personalization
to Improve Music Playlists
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