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Why
Are Customer Communities Important?
Online
Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer Communities
Bathing
Your Organization in Real-Time
Customer Context
Using Online Communities to Understand Customers’ Passions, Issues, and Needs
at Hallmark, Unilever, Kraft, RC2 and Charles Schwab
Foster
Community
Strengthen Relationships and Help Customers Help Each Other
Customer
Community How To’s
Best
Practices in Acquiring Customer
Community Members
Making It Easy and Worthwhile for Customers to Join
Best
Practices in Engaging Customer
Community Members
Making It Easy and Exciting for Your Customers to Participate
Best
Practices in Moderating Online
Communities
Making It Easy to Cultivate and Manage a Vibrant Customer Community
Community
and the Customer Lifecycle
Supporting
Your Customers
as They Navigate
the Seven Lifecycle
Phases
Will Employee Communities and Customer Communities Converge?
Can a Single Social Technology Support Both Internal and External Communities?
They
Said What?!
Dealing with Inappropriate
and Difficult Discussions
in Your Online Community
Active
Community Members: What Makes
Them Tick?
Interviews with Four Active Members of Service and Support Communities
Building
Professional Peer Communities
An Interview with Vanessa DiMauro, Principal, Leader Networks
Integrating
Community into Customer Support
What’s the Ideal Relationship between Customer Support and Your Online Customer
Community?
Helping
Customers Control Their User-Generated
Content
Enabling Customers to Control How and with Whom They Share Their Stuff
Customer
Innovation Guide: Effective
Community Building
The Second Core Competency
Community
Surfing
What You Can Learn from Communities You Don’t Own
(Back
to top)
Customer
Community ROI
Measuring
the Success of Online Communities
A Customer-Centric Approach to ROI
10
Critical Success Factors
for Generating ROI from Online
Customer Communities
Measuring Your Community’s Impact on Your Profitability
Examples
of Customer Communities
How
Citrix Evolved Its Online Community
of Customer Advisors
How to Recruit and Manage a Private Customer Community
Wikipedia
Evolves Its Policies
Updates
Now Need to be Approved: Reduces Vandalism!
Outside
Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
Cisco
Systems
Growing
a Vibrant Online Community for
More Than a Decade
Corporate
Executive Board Responds
to Customers’ Request for
Increased Collaboration
Providing a Collaborative Environment for Sharing Messages about Compliance
and Ethics
Roles & Responsibilities
for Customer Communities
Who
Owns Community?
An Approach to Aligning Community Authority and Responsibility
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