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Research > Customers.com Strategies > Customer-Centric Ecosystems

Customer-Centric Ecosystems Articles

You’ve built a customer-centric ecosystem when you’ve created a profitable, growing, sustainable, win/win network of customers, partners, suppliers, and your own company’s stakeholders—all aligned to support the activities that customers want to do to reach their goals.

Sample Article:

How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

By Patricia B. Seybold

A vibrant customer-centric ecosystem is a huge competitive advantage! If your brand is the one-stop that customers prefer to use to accomplish the things they need to get done, you gain their loyalty and their business. By opening your solution to include competing and complementary products and services, you provide more complete and trusted solutions to customers, and your ecosystem grows organically.

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Explore Our Research on Customer-Centric Ecosystems:

Why Are Customer-Centric Ecosystems Important?


Manage My Stuff and Coordinate Around Our Stuff
What Tools and Information Do Customers Need and Value for Personal and Professional Use?

Move Over Portals; Prepare for Scenario Nets!
The Next E-Business Model: Task-Specific Cross-Company Workflows

Understanding the Requirements for E-Markets
Where Should You Place Your Bets?



Understanding Your Customer-Centric Ecosystem


Supporting the Customer Chain
Start with the End-Customers, but Make Sure You’re Making It Easy for Every Stakeholder Between You and Them



Competing Customer-Centric Ecosystems


Will Amazon Lose Marketshare to Apple in Digital Content?
How Amazon.com Could Sell More Digital Content in the Post iPad Era

Google Android vs. Apple iPhone
Whose Application Ecosystem Will Win?



Examples of Customer-Centric Ecosystems


What Can Damage Apple’s Amazing Customer Experience and Brand?
Network Congestion Will Be a Challenge Even to Steve Jobs

How Custom Product Design Can Spawn Customer-Centric Ecosystems
How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

Nature Reinvents Textbooks
Scitable: A NextGen Ecosystem for Learning & Teaching Science

CustoMax®: Platform & Ecosystem for Custom-Tailored Apparel
How to Build a Smart Customization Ecosystem

How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008

Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand
Best Practices from the MIT Smart Customization Seminar 2008

Who "Owns" Your Medical Records
Whose Data Is It?

Making Team Innovation Work
Learning from FIRST How to Inspire Inventors and Build an Innovative Culture

Lego Mindstorms NXT
Powered by Customers’ Inventiveness

National Instruments
A 30-Year History of Enabling Customer Innovation

Zopa Case Study: How Zopa Is Creating a New Financial Services Exchange
Peer-to-Peer Lending and Borrowing for “Freeformers”

HP Provides Cross-Channel Inventory Visibility
Responding to the Moment of Truth: 'Where Is This Product in Stock?'

Building Interactive Feedback into Your Products and Surrounding Services
How Koko Fitness Enables Four Kinds of Interactive Feedback

Mozilla Firefox
Supporting Innovation and Choice by Moving Software to Open Source

Staples
Customers Help Bring a Customer Experience Promise to Life

Producing an XML-Based E-Catalog at Snap-on Incorporated
Maintaining an Adaptive Product Content Management Solution for Enterprise Operations

National Semiconductor Seduces Its Value Chain
A Best Practice in Electronic Commerce

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