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Aerospace Case Studies
Airbus’s Super Jumbo Content Challenge
Fine-Grained Information Objects, Variants, and Layered Architecture Form the Solution
Apparel Case Studies
CustoMax®: Platform & Ecosystem for Custom-Tailored Apparel
How to Build a Smart Customization Ecosystem
Duck Head Apparel Goes National on the Web
Non-Catalog Retailer Tackles E-Commerce
Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand
Best Practices from the MIT Smart Customization Seminar 2008
Automotive Case Studies
Ford Launches the ePIM Initiative
Using WebSphere and MQSeries to Integrate Disparate Enterprise Applications
OnStar
Providing a Decade of Personalized Service for Safety and Convenience
SAAB Cars USA
Streamlining the Customer Experience
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Cable and Telecommunications Case Studies
Asterisk and Digium
Shaking Up the Telecom Industry by Harnessing Customers’ Creativity
Consumer Electronics Case Studies
Lego Mindstorms NXT
Powered by Customers’ Inventiveness
Philips Consumer Electronics Gets Closer to Its Customers
Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty
Education Case Studies
Nature Education Group Reinvents Textbooks
Scitable: A NextGen Ecosystem for Learning & Teaching Science
Innovation in Education: School Children Improve Their Families' Livelihoods
At URDT, It Takes a Child to Raise a Village
Financial Services Case Studies
Bankers Trust Australia Extends Its Marketing Reach
The Firm Develops a Campaign Management Application Using Data Warehouse Tools and Technologies
Campaign Management at Nationwide Building Society
Improving the Cross-Channel, Cross-Lifecycle Customer Experience
How Zopa Is Creating a New Financial Services Exchange
Peer-to-Peer Lending and Borrowing for “Freeformers”
Footwear Case Studies
How Adidas Moved to Smart Customization & Personalized Coaching
A Journey from Mass-Produced to Smart Customization
Footwearetc.com Walks Your Way
Constant Improvement in Marketing and Customer Experience Yield Big Gains
How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008
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Health and Fitness Case Studies
Koko Fitness
Discovering Baby Boomers’ Health and Fitness Issues
Building Interactive Feedback into Your Products and Surrounding Services
How Koko Fitness Enables Four Kinds of Interactive Feedback
MedStar Health
Using Collaboration to Improve Healthcare from Good to Great: An interview with Dr. Peter Basch, Medical Director of Ambulatory Clinical Systems
Pan American Health Organization
Using Online Meeting Software to Collaborate on Addressing Health Issues throughout the Americas
High
Tech Case Studies
The New B2B Marketing in Practice
Lessons in Content Marketing, Lead Nurturing and Scoring
Facebook
Tries to Clean Up Its Privacy Act
Can Facebook Users Really Expect Any Privacy Protections?
Amazon’s
Other Business: Cloud Computing
Why and How Is Amazon Web Services, LLC Shaping the Future of Web-Based Businesses?
How American Power Conversion Streamlines Its Product Line and Offers More Customization
Best Practices from the MIT Smart Customization Seminar 2008
Cisco Systems
Growing a Vibrant Online Community for More Than a Decade
How Citrix Evolved Its Online Community of Customer Advisors
How to Recruit and Manage a Private Customer Community—Patty’s Visionaries’ Interviews’ Series
What Business Models Work in an Open Source World?
ohesive Financial Technologies: How a Software Start-Up Thinks through Its Options
Managing Product Content at Hewlett-Packard
A Practical, yet Innovative and Elegant Approach
HP Provides Cross-Channel Inventory Visibility
Responding to the Moment of Truth: 'Where Is This Product in Stock?'
IBM.com’s New Look: More Than a Face Lift
Using Service-Oriented Architecture to Provide an Adaptive Web Experience
Moving from Cost Cutting to Customer-Contributed Innovation at Mentor Graphics
An Interview with Kim Kelley, Program Manager, Customer Support Marketing
Mozilla Firefox
Supporting Innovation and Choice by Moving Software to Open Source
National Instruments
A 30-Year History of Enabling Customer Innovation
National Semiconductor’s New WEBENCH® Visualizer Raises the Bar
A Sophisticated, Yet Simple to Use, Web Dashboard
National Semiconductor Seduces Its Value Chain
A Best Practice in Electronic Commerce
Delivering Content in Context at National Semiconductor
Organizing and Visualizing Content for Reference Hardware Designs
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Hospitality and Travel Case Studies
Virtually Being There
Royal Caribbean Cruises, Ltd. Creates an Online Onboard Experience
Insurance Case Studies
Empire Blue Cross and Blue Shield Delivers Customer-Centric Services over the Web
Using E-Business Portals to Transform Relationships with Members, Physicians, Brokers, and Employer
Standard Life
Creating the Infrastructure to Take Advantage of Changing Business Conditions
Legal
Case Studies
Using Business Process Management to Streamline Litigation Discovery
Supporting Collaborative Litigation Discovery with Exterro Fusion at Fredrikson and Byron, P.A. - An Interview with Chad Papenfuss, Litigation Support Administrator
Providing Matter-Centric Collaboration at Holland & Knight
Expediting the Delivery of Legal Services by Unifying the Management of Business Information
Life
Sciences Case Studies
Using Lakes to Monitor the Health of the Planet
Using Sensors and Cross-Disciplinary Teams to Understand Complex Ecosystems Quickly
Manufacturing
Case Studies
3M Integrated Packaging Tool
Managing the Custom Content for Labeling Manufactured Goods
Bacardi Limited Leverages Groupware into Electronic Commerce
Providing a View into the Supply/Distribution Chain
GE ColorXpress® Services
Helping Customers Design Differentiated Products
Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch
Launching a New Product Line Based on Customers’ Input
Mars Direct: Customized Candy Combats Commoditization
Best Practices from the MIT Smart Customization Seminar 2008
Sharp Microelectronics of the Americas’ Strategy for Integrating Enterprise Applications
Managing the Demand for Semiconductor Components in the American Marketplace
Producing an XML-Based E-Catalog at Snap-on Incorporated
Maintaining an Adaptive Product Content Management Solution for Enterprise Operations
How Visual Comfort Uses GroveSite’s Collaborative Workspaces to Improve Time-to-Market
A Small Lighting Design and Manufacturing Firm’s Innovative Use of Shared Workspace
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Media and Publishing Case Studies
Facebook Tries to Clean Up Its Privacy Act
Can Facebook Users Really Expect Any Privacy Protections?
Pandora: Delivering Personalized Internet Radio
How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and
Personalization to Improve Music Playlists
Will
Amazon Lose Marketshare to Apple in Digital Content?
How Amazon.com Could Sell More Digital Content in the Post iPad
Era AIP UniPHY:
Creating a Professional Social Network
How the American Institute of Physics Is Creating Value Add for Its Members
Outside Innovation at the BBC
Q&A with Matt Locke, Head of Innovation, BBC New Media
Getty Images
Making It Easy for Image-Buying Professionals to Do Their Jobs
Streamlining Production at the Harvard Business Review
Just Enough XML
Tikatok: Kids Create and Publish Books
Smart Customization and Customer Co-Creation in Action
The Wall Street Journal Interactive Edition, 1997
Extending and Enhancing the Marketplace for Business Information
Adding
Executive Job Searching to the Wall Street Journal Interactive
Edition
Crossing the Digital Divide for Job Recruiting
Not-for-Profit
Case Studies
Developing Change Agents to Spawn Grass Roots Innovation and Transformation in Africa
Lessons Learned from Rural Africa Could Apply to Your Organization!
Retail
Case Studies
The Amazon/Office Depot Relationship for Selling Computer Components
Offering a Seamless Customer Experience across Multiple Business Partners
Bathing Your Organization in Real-Time Customer Context
Using Online Communities to Understand Customers’ Passions, Issues, and Needs at Hallmark, Unilever, Kraft, RC2 and Charles Schwab
Muji
Engaging Customers to Help with Product Design
Staples
Customers Help Bring a Customer Experience Promise to Life
Web Services Sell Groceries at Tesco.com
New Approach Provides Rich Customer Experience and Future-Proofs the Home-Shopping Application
Services
Case Studies
Unisfair Helps Enterprises Increase Lead Generation Activities
Version 9.0 of the Unisfair Virtual Engagement Platform Lets Customers Self-Select Their Interests on Their Time Schedules
Corporate
Executive Board Responds to Customers’ Request for Increased
Collaborationtle
Providing a Collaborative Environment for Sharing Messages about Compliance and Ethics
Lessons from FindMRO.com, the MRO Sleuth
Best Practices in Content and Search
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