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Consultants in business & technology strategies to improve Customer Experience and encourage Outside Innovation


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Patricia Seybold Group’s Customers.com Research:

Best Practices and Case Studies

How do you learn from others' experiences and discover "next practices?" Each of Patty’s books includes over a dozen case studies. We augment these with up-to-date Case Studies in the new research we publish in our weekly online subscription-based service. Our case studies describe how others have implemented customer-centric business and technology strategies in a wide variety of industries. Our Best Practices summarize the techniques in use by leading practitioners, as well as our own advice and recommendations from years of experience working with clients.

See all of our Best Practices & Case Studies.

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Free Case Studies:

Customer Co-Design in Rural Uganda

Airbus' Super Jumbo Content Challenge

Using Sensors and Cross-Disciplinary Teams to Understand Complex Ecosystems Quickly


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