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  AIP
UniPHY: Creating a Professional Social Network
How
the American
Institute of
Physics Is Creating
Value Add for
Its Members
By Patricia
B. Seybold, CEO
and Sr. Consultant
March 4, 2010
NETTING
IT OUT
Why Are Professional Social Networks Important to Customers?
People who work in any profession want to learn from others in that profession.
They speak the same language, and they are interested in the same things.
Today’s social networking technologies make it easy to take existing
and informal social networks and make them more valuable to customers.
What Can You Learn from the American Institute of Physics (AIP)?
It’s possible to leverage the investment you may have already made in
structured and semi-structured information to provide a layer of value-added
services that makes that information come alive. AIP was able to do this by
turning its database of published articles into a network of experts—people
you can follow, watch, and partner with.
If We Build It, Will They Come?
Organizations are often leary of investing in online tools for their customers.
They’re afraid that people won’t find value in them. This case
study shows that if you pre-populate a social network based on peoples’ accomplishments,
they will flock to it and tell their friends and colleagues!
SHIFTING THE VALUE IN SCHOLARLY PUBLISHING FROM INFORMATION TO
EXPERTISE
When and Why Do Existing Social Networks Need Online Social Networking?
When we think of social networking, we think of Websites like Facebook, MySpace,
LinkedIn, and of tools like Twitter, De.li.ci.ous, and Stumble Upon. We
have been conditioned to think about social networking as a way to connect
with family, friends, co-workers, and with others who share similar personal
and professional interests. We do this by “friending” each
other and by exposing our thoughts, our favorite links and our interests
to the world at large so that like-minded folks will find and “follow” us.
Social networking tools have enabled us to make existing personal and professional
networks explicit, but they have also served to make it easier for us to
rekindle relationships we’d lost and to meet new people with whom
we have something in common and/or people we may want to learn more about
and possibly get to know.
American Institute of Physics’ UniPHY Social Network for Physicists
© 2010
American Institute of Physics
Illustration
1. American Institute of Physics launched UniPHY—its social network for
physicists—launched in September 2009. Here’s Tim Ingoldsby’s researcher’s
profile.
This report continues...
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Latest
Customers.com® Technologies
Research
 2009
Ecommerce Product and
Supplier Update
A
Very Good Year in Ecommerce
By Mitchell I. Kramer,
Sr. VP and Sr. Consultant
February 25, 2010
NETTING
IT OUT
This report is our first annual ecommerce product and supplier update. In it
we examine the customer growth, product activity, and company activity
of the leading ecommerce platform suppliers.
The leaders and their platform offerings are:
•ATG Commerce
•Demandware
•Elastic Path Commerce
•hybris Commerce
•IBM WebSphere Commerce
•Venda Enterprise
2009 was a very good year for all six of the leaders. All had good, very good,
or excellent customer growth. Most introduced significant new product versions.
And all delivered financial performance reflecting their customer growth.
Going forward into 2010, ecommerce will build on its 2009 success, strengthened
by enhanced products and improving economic conditions.
This
report continues...
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