CUSTOMERS.COM® RESEARCH FROM THE PATRICIA SEYBOLD GROUP
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Customers.com® Strategies Research
Use
Your Words
Although
Pictorial Instructions
Avoid Localization
Issues, Some of
Us Don't Respond
Well to Diagrams
By Ronni T.
Marshak, Sr. VP
and Sr. Consultant,
August 19, 2010
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NETTING
IT OUT
People learn and
comprehend things in different ways. It's important to be sure that the information
you are communicating to customers is getting through to them in the ways
that are easiest for them to understand. Here are some simple things to keep
in mind as you create communications to share with customers.
•What is the purpose of the information are you communicating?
•How complex is the information?
•What language and or skill set does the customer base need in order to
understand what you are telling them?
•Have you tested out how understandable your communications are for different
types of people?
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Customers.com® Technologies Research
Loomia
Recommendations
Customized Solutions for
Deep Content, Video, and Ecommerce
By Susan E. Aldrich, Sr. VP and Sr. Consultant, August 19, 2010
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NETTING
IT OUT
Recommendation
engines are a way for content owners—such as merchants, marketers,
and publishers—to present the most interesting content to each customer
at each step in the interaction. Recommendations were popularized a decade
ago by Amazon's famous "other people who looked at this bought that" style
of recommendation. Today, recommendation solutions are available from a variety
of sources, including software-as-a-service providers such as Loomia.
If you are in media, entertainment, ecommerce, online services, or online research
and looking for a recommendation solution Loomia should be on your short
list.
Loomia's focus is recommendations and personalization for media, entertainment
and ecommerce. Loomia's customers use its services not only to generate
recommendations, but also as a means to personalize customer interactions
and to provide navigation by offering visitors the next items to engage
with.
The key strengths and differentiators of Loomia are the breadth of its market;
its high-profile client base; the breadth of the recommendation types,
goals, and metrics its solutions support; and Loomia's customization.
Recommendations
at xfinity.com

© 2010
Patricia Seybold Group and xfinity.com
Illustration
1. Visitors to xfinity.com are offered recommendations throughout the site.
These recommendations can serve as the navigation function for visitors.
Rather than return to the home or topic page, readers follow recommendations
that highlight other videos that this visitor should find interesting.
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