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Receive valuable weekly business advice, actionable
insights, tips and techniques,
best and worst practices, and useful case studies for customer-centric
executives from the authors of:
Customers.com, The
Customer Revolution, and Outside
Innovation.
Each week, you'll receive: 1. Patty Seybold’s latest insights, examples,
and coaching (via email)
to help you stay focused
on customer-critical issues,
customers’ outcomes,
customer experience and
customer-led innovation.
Examples:
• Want Customer-Contributed Content?
Make It Easy for
Your Customers to Multi-Post
• Who
"Owns" Your
Medical Records? Whose Data Is
It?
• How Customer-Centric
Visionaries Make Information
Valuable: Make Information Actionable and Connect People to People
• Business Week's Business Exchange: Good Example
of Crowd Sourcing
and Social Networking
• Why Twitter Rules (and What
to Do About It): The Six Best
Uses of Twitter for Your Organization
2. A 6-
to 10+ page report describing
customer-centric
case studies, best practices,
examples of good and bad
customer experience, Customer
Scenario® Mapping
techniques, Customer Scenario® patterns, customer experience
test drives and tips and
techniques you can use
to help you in your job.
Examples:
• How
Citrix Evolved Its Online Community of Customer Advisors ($495)
• Footwearetc.com
Walks Your Way: Constant Improvement
in Marketing and Customer Experience Yield Big Gains ($25)
•
Nature
Reinvents Textbooks: Scitable: A NextGen Ecosystem for
Learning & Teaching
Science ($495)
• How
Well do E-Tailers Handle Gift-Giving: A
Customer Experience Framework and Customer Experience Test Drives ($95)
• Do's
and Don'ts of Phone Support: Making it Easy
to Navigate through IVR Hell! ($45)
• Best
Practices in Customer Self-Service: Ten Ways
to Make It Easy for Your Customers to Do Business with You ($25)
•
Interviewing
Customers for your Customer
Scenario® Mapping Session ($995)
• Identifying
Operational Customer Experience
Metrics: How to Spot
What Matters Most
to Customers and Turn
Those “Moments of Truth” into
Metrics You Can Track ($995)
•
Helping
Customers Find and Purchase
Your Products/Services: Identifying
and Measuring
the Key Moments of Truth
in Select & Buy Customer Scenario® Patterns ($995)
You’ll have the opportunity
to:
• Ask questions and get considered
answers from Patty Seybold, Ronni
Marshak, and the Customers.com team of senior consultants
•
Attend Customers.com® Seminars and Workshops at a 20%
discount
•
Attend Customers.com® Webinars for free
•
Contribute your case studies and
examples to Patty Seybold and Ronni Marshak’s next
book(s)
•
Access over 400 Customers.com ® research reports
This
is a single-user one-year’s subscription to access
all of our research (with the
exception of our detailed technology
product reviews* and our technology
vendor updates*) for $95.
Download
the PDF describing the Customers.com® Strategies
Subscription.
* For information about our
Customers.com® Technologies
Advisory Service, please
click
here.
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