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Patricia Seybold’s
Customer Innovation Awards
Accepting Nominations Now through February
15th, 2006
(Deadline extended to Friday, February 17th, 2006)
Read the Press Release
 Customers have
become more demanding. They want
to do things their way; not yours. As a result, lots of organizations
are struggling to redesign
their businesses to become more
customer-focused. But the real leaders
have gone to the next level.
They’re not content to just
be customer-centric.
They’ve unleashed customer innovation to transform their entire businesses.
They’ve empowered their customers to challenge their business models, to co-design their
products, and to redesign their business processes.
Do you know or are you one of these leaders in customer innovation? If so, we want to
acknowledge and reward your contribution.
I want to tell your story in my next book.
The deadline for nominations is February
15, 2006 (now extended to Friday, February 17th, 2006). Finalists will be announced
in April 2006. Award winners will
be honored in an awards ceremony
in September 2006. Winners will gain
global recognition and acclaim by
being featured in Patricia Seybold’s
upcoming book on customer innovation, Outside
Innovation,
to be published in the Fall of 2006.
1. To nominate a colleague or yourself, please fill out the following form:
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2. What roles do you enable your customers to play in transforming your organization’s processes, products, services, and business models?
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3. Describe new or improved products, services, processes and/or
business models that were designed by or with your customers.
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4. List the results from these innovations in terms of revenues,
profits, cost savings, time savings, or other tangible outcomes.
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5. Describe the processes you have used to successfully unleash
customer innovation.
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6. Do you have reference customers we can interview? (Or, if you are
the end-customer engaged in Design It Yourself activities, we’ll interview
you!)
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