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Workshops
and Webinars
Workshops
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• Want to be masterful in leading Customer Co-Design Sessions?
• Learn Patricia Seybold Group’s proven co-design methodology: Customer
Scenario Mapping
• Gather customers’ future requirements based on their scenarios
• Build consensus across your organization to focus on what matters most to customers
• Become certified to run your own CSM sessions with customers, employees, and
partners
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Webinars Archive
PSGroup/TimeTrade
Webinar Replay:
- Improve Operations by Delivering Web-based Customer Convenience
Held on Thursday, June 12, 2008
In
most businesses,
time is money.
To most customers
or patients,
time is a precious
commodity. And
leading organizations
everywhere are
looking at providing
customer convenience
as a way to turn
time into money.
According to
the Patricia
Seybold Group,
the key to customer
convenience is
to “stop
squandering the
customer’s
time.” Join
Ronni
Marshak to learn about
the latest trends
in customer convenience
and how to respect
your customer’s
time.
Hear also how
Ritz Camera,
leaders in portrait
and photo processing
services, implemented
Web-based customer
convenience to
improve customer
service and retention
and to recover
revenue.
Click
here to
view the
Webinar.
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PSGroup/FAST
Webinar Replay:
- Mastering
the Principles
of Customer
Engagement
Held on Wednesday, April 2, 2008
Engagement
is everything
a merchant does
to get and keep
customer attention.
In a recent survey,
some two-thirds
of consumers
who said they
visited an online
store intending
to make a purchase
left the site
because the retailer
did not provide
enough information
upon which to
make a decision.
Most don’t
return to that
retailer, if
there are alternatives.
In the uncertain
economy of 2008,
customer engagement
may prove to
be the key to
retail success.
This webcast
will discuss
and illustrate
five tried and
true principles
and approaches
of customer engagement,
including the
foundational
role of search,
that can help
you produce a
fresh, engaging
experience.
Join Susan
E. Aldrich,
SVP of Patricia
Seybold Group
and leading
authority on
ecommerce search;
and Robert
Carney,
Product Marketing,
FAST, to learn
how to master
customer engagement.
Click
here to
view the
Webinar.
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PSGroup/Mercado
Webinar Replay:
- 2008 – The
Year of Shopper
Engagement
How
will
you
connect
more
people
with
the
products
they
need?
Held on Thursday, January 24th, 2008
The
experience
customers
have
online
has
vastly
improved
in
recent
years,
but
with
more
and
more
online
businesses
competing
for
the
online
spend – and
an
increasingly
savvy
online
consumer – retailers
are
realizing
there's
still
much
room
for
improvement.
Join
eCommerce
industry
expert Susan
Aldrich, Nathan
Decker of
Evogear,
and Randi
Barshack of
Mercado
Software,
for
a
discussion
of
the
customer
experience
shoppers
need – and
how
merchants
can
deliver
it – in
2008.
This
link
will
take
you
to
Mercado’s
registration
page
to
view
the
webinar:
http://www.mercado.com/webinar_archive/connecting_people_webinar_reg.html
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Looking
For a Speaker For Your
Event?
Are you interested
in having us speak at your
upcoming event? Do you need
an industry expert to clearly
communicate industry trends,
best practices, or your firms'
products and services? Do you
need an expert who understands
the pulse of your customers'
key issues? Our analysts and
consultants are available for
your internal or external marketing
and lead generation efforts
including webinars, web casts,
presentations, and keynote
speeches.
All
of our experienced speakers
have 15+ years of expertise
across multiple industries,
disciplines, and technologies:
Need more information? Please contact Sales at
(617) 742-5200.
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