Speeches, Workshops, and Webinars

Workshops

Webinars and Podcasts Archive

PSGroup/SLI Systems Podcast Replay: Susan Aldrich's Podcast: Marketing, Metrics and Customer Experience with Shaun Ryan, CEO, SLI Systems (Transcript) Held in April 2009

PSGroup/Baynote Webinar Replay: Susan Aldrich's Webinar: The Secret to Great Search Results - It's Easier Than You Think with Scott Brave, PhD, CTO, Artificial Intelligence & Human-Computer Interaction, Baynote, Inc. (Registration required.) Held in December 2009

PSGroup/TimeTrade Webinar Replay: Improve Operations by Delivering Web-based Customer Convenience Held on Thursday, June 12, 2008 In most businesses, time is money. To most customers or patients, time is a precious commodity. And leading organizations everywhere are looking at providing customer convenience as a way to turn time into money. According to the Patricia Seybold Group, the key to customer convenience is to “stop squandering the customer’s time.” Join Ronni Marshak to learn about the latest trends in customer convenience and how to respect your customer’s time. Hear also how Ritz Camera, leaders in portrait and photo processing services, implemented Web-based customer convenience to improve customer service and retention and to recover revenue. Click here to view the Webinar.

PSGroup/FAST Webinar Replay: Mastering the Principles of Customer Engagement Held on Wednesday, April 2, 2008 Engagement is everything a merchant does to get and keep customer attention. In a recent survey, some two-thirds of consumers who said they visited an online store intending to make a purchase left the site because the retailer did not provide enough information upon which to make a decision. Most don’t return to that retailer, if there are alternatives. In the uncertain economy of 2008, customer engagement may prove to be the key to retail success. This webcast will discuss and illustrate five tried and true principles and approaches of customer engagement, including the foundational role of search, that can help you produce a fresh, engaging experience. Join Susan E. Aldrich, SVP of Patricia Seybold Group and leading authority on ecommerce search; and Robert Carney, Product Marketing, FAST, to learn how to master customer engagement. Click here to view the Webinar.

PSGroup/Mercado Webinar Replay: 2008 – The Year of Shopper Engagement How will you connect more people with the products they need? Held on Thursday, January 24th, 2008 The experience customers have online has vastly improved in recent years, but with more and more online businesses competing for the online spend – and an increasingly savvy online consumer – retailers are realizing there's still much room for improvement. Join eCommerce industry expert Susan Aldrich, Nathan Decker of Evogear, and Randi Barshack of Mercado Software, for a discussion of the customer experience shoppers need – and how merchants can deliver it – in 2008. This link will take you to Mercado’s registration page to view the webinar: http://www.mercado.com/webinar_archive/connecting_people_webinar_reg.html