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eNews - January 11, 2008
2008 - THE YEAR OF SHOPPER ENGAGEMENT
Connecting People With Products
Thursday, January 24th
10:00 am PST / 1:00 pm EST
Free Webinar
Sponsored by Mercado
The experience customers have online has vastly improved in recent years,
but with more and more online businesses competing for the online spend – and
an increasingly savvy online consumer – retailers are realizing there's
still much room for improvement. Consider the following:
- 2/3 of consumers who said they visited an online store intending to make a
purchase left the site because the retailer did not provide enough information
to make a decision.
- 3/4 of online shoppers said they leave an eCommerce site within 1-2 minutes
of not finding the right products.
- 1/3 said they would never return to a site if they didn’t find the
right products the first time.
What engages online shoppers to come to your site for their purchase?
The answer: Good content, better guidance, and a smooth path to completion – so
that the customer is quickly connected with the products he or she needs (and
you want to sell).
Join eCommerce industry expert Susan Aldrich for a discussion of the customer
experience shoppers need, and merchants can deliver, in 2008.
Click
here to register for this informative Webinar, and learn how to better
connect with your shoppers.
We will also be giving away a Slingbox AV to one lucky attendee.
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ABOUT US
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If you're a visionary
customer-focused executive, the Patricia Seybold Group should be your first
choice for ongoing strategic advice, business and technology guidance, customer
experience best practices, and help with customer-centric initiatives.
Founded in 1978 and based in Boston, we provide consulting, research and advisory
services, peer groups, and interactive workshops. We help clients to design
and continuously improve their customer-focused business strategies and processes
using our proven consulting methodology, Customer Scenario® Design.
The CEO and founder, Patricia Seybold, is the New York Times best-selling
author of Customers.com and The
Customer Revolution. Patty's new book, Outside
Innovation, describes the “new” approach to the process of business
innovation: customer co-design.
Patricia Seybold Group
Boston, MA
Phone: +1 (800) 826-2424 or +1 (617) 742-5200
Fax: +1 (617) 742-1028
Web: http://www.customers.com
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® Customer
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© Copyright 2008, Patricia Seybold Group, Inc.
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