Executive Summary:
How do you design and structure a customer-led innovation practice and core competency? We can learn from an organization that has been excelling in outside in customer co-design for 22 years. The Uganda Rural Development and Training Programme (URDT) has created innovative farming practices, micro-finance, HIV/AIDS prevention programs, and innovative educational programs. We chronicle their innovations and their structured approach to fostering innovation. Once you’ve mastered customer-led innovation, how do you grow your capacity and replicate that innovative capability in other regions? URDT trains young women in a three-year program to be transformation specialists, change agents and facilitators of innovation.
The ingredients for success include: promoting a creative orientation within and outside of the organization, mastering systems thinking, creating cross-disciplinary teams, and engaging with customers and stakeholders of all ages and genders to co-design solutions, starting from the customers’ context and environment to achieve the customers’ end goals and vision.
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About Patricia Seybold.
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