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Smart Transportation: Mobility-on-Demand
A Vision for CityCars and Smart Cities from MIT Media Lab's Smart Cities' Group
March 12, 2009
By: Patricia Seybold
 
Executive Summary: 
Most of the world's car-sharing programs are currently two-way programs. You pick up a car, like a Zipcar, at a convenient location, and then return the car to the same place you picked it up. Most bike-sharing programs, like Paris' popular Velib, are one-way. You pick up a bike at any location, ride it to your destination, and drop it off there. And, when you need another one, you pick it up at a different location. These mobility-on-demand systems are complex ecosystems comprised of many partners. The good news is that it IS possible to design and continuously improve customer-centric ecosystems. Customers love to participate in co-designing and in streamlining these kinds of systems to meet their common needs and to address common issues. As we start investing in our next generation of environmentally-sustainable mobility systems, let's make sure that we're building solutions that customers will actually use!

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Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 31
Format: PDF
License: Single User
 
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