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Smart Customization Comes of Age
Best Practices from the MIT Smart Customization Seminar 2008
January 8, 2009
By:
Patricia Seybold
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Executive Summary:
Smart Customization, an implementation of mass customization that is both profitable and sustainable, is gaining traction. The MIT Smart Customization Seminar, held November 10-11th, 2008, was a business best practices event, with practitioners from the U.S., Europe, and Asia providing glimpses of what they have done and what they’ve learned along the way. This report looks at these best practices as well as the drivers for gaining competitive advantage by offering smart customization: 1) increased customer demand for customer products and experiences; 2) interactive toolkits have come of age; 3) mass-customized manufacturing costs and turnaround times are dropping; and 4) organizations are redesigning themselves around mass-customization. Read a sample of this report.
About Patricia Seybold.
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