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Interviewing Customers for Your Customer Scenario Mapping Session
The Pre-Session Interview Enables Great Customer Scenario Choices
June 16, 2005
By:
Susan Aldrich
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Executive Summary:
In the Customer Scenario Mapping methodology, pre-session customer (and partner) interviews provide the insight you need in order to design great Customer Scenarios, establish effective mapping teams, identify the right internal stakeholders to participate, and set the right expectations internally. Our guide to planning and executing the pre-session customer interviews includes a sample script and our tips for success.
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