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Building Buy-In for Customer-Centric Initiatives
Facilitate Group Interviews with Key Stakeholders to Build Trust and Momentum
April 21, 2005
By:
Patricia Seybold
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Executive Summary:
If your goal is to get everyone in your company fanatically aligned around a common goal (delivering a great customer experience), here’s a proven approach. Based on over twenty years of in-the-field experience, we offer our group interview technique. Projects and programs in which this technique have been used have taken root deeper, resonated longer, and built much more traction than projects that rely on standard one-on-one or departmental interviews for requirements gathering and priority setting.
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