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Best Practices in Crowdsourcing
Leveraging the Wisdom of Crowds for Your Business
January 28, 2010
By:
Matthew Lees
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Executive Summary:
The underlying concept of crowdsourcing is that, if enough people are engaged, the things they share, discuss, and vote on—ideas, software applications, designs, business proposals, and more—will be better, more innovative, and more feasible than anything an individual or small group would come up with. In this way, crowdsourcing offers a customer-centric approach for tapping into the collective experience, knowledge, creativity, and skills of your customers (or your users, readers, employees, business partners, etc.). This report discusses various approaches and benefits of crowdsourcing, and presents 10 best practices towards ensuring a successful crowdsourcing program.
Read a sample of this report.
About Matthew Lees.
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