Executive Summary:
What if you had an online 24x7 customer community to gain insights into your customers' needs, to solicit their input for new products and services, and to give you feedback on your plans? Many companies are now launching customer communities to listen in on customers' dialogues and to gain customers' input and validation. In 2007, Citrix launched a B2B closed customer community in order to perform customer research in near real time. They chose Communispace as their full-service partner.
Andrea Davidowitz manages strategic customer programs at Citrix. In this meaty best practices interview, she tells the how and why she launched a private B2B online community of advisors in 2007 and what she has learned about running and managing a private customer community. She also describes her company’s Customer Advisory Board program and why she launched this online community to reach a larger group of customers with more hands on interaction with Citrix products.
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About Patricia Seybold.
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