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How Customers Want to Plan for Retirement with Financial Security
Identifying and Measuring the Key Moments of Truth in the “Planning for Retirement” Customer Scenario® Pattern
May 14, 2009
By:
Ronni Marshak
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Executive Summary:
Customer scenarios fall into patterns. It‘s valuable to know these patterns ahead of time so that you’ll know what kinds of customer and operational metrics to elicit. Then you can focus on how to differentiate the experience, products, and services you offer to help customers reach their goals. This report focuses on the moments of truth and metrics in a typical outcome-based scenario of planning for retirement.
Read a sample of this report.
About Ronni marshak.
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