1. They ran in front of the parade to commercialize what lead users (advanced IT architects) were already doing.
2. They added value by tackling the hardest problems – ones these lead customers were struggling with.
3. They provide structure and scaffolding to enable customer creativity.
4. They convert customers’ free prototypes into robust commercial solutions those customers can test and use.
5. They make it easy for lead users to share their creations and learnings with one another.
6. They look for patterns in the way the customers use your tools to build their tools—that’s your competitive advantage and your future direction!

See a sample of this report.

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