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Who Owns Community?
An Approach to Aligning Community Authority and Responsibility
November 1, 2007
By:
Matthew Lees
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Executive Summary:
Online communities and social networks are changing the ways organizations do business in this customer-empowered, Web 2.0 world. As companies develop and hone their customer community and social media strategies, a fundamental and paramount issue is deciding where these initiatives should live within the organization. In this report, we break ownership down into two parts: sponsorship (authority and accountability) and responsibility (management). Through this lens, we discuss six factors on which community ownership depends, as well as a seven-step approach to deciding how these factors relate to your organization.
Read a sample of this report.
About Matthew Lees.
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| Pages: 8 |
| Format: PDF |
| License: Single
User |
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