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Active Community Members: What Makes Them Tick?
Interviews with Four Active Members of Service and Support Communities
September 20, 2007
By:
Matthew Lees
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Executive Summary:
Typically 1 percent of registered members, active members create a great deal of content, answer a disproportionate number of questions, guide your customers though the real-world use of your products and services, relay customer concerns to your organization, and lead by example. Through interviews with four active members of leading technology-based communities, this report looks to answer such questions as “Why do active members devote so much time and effort to help others?” “What drives them to share their expertise and perspective?” “What’s in it for them?” And “How can the community’s business sponsor best identify and support them?”
Read a sample of this report.
About Matthew Lees.
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