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Helping Customers Control Their User-Generated Content
Enabling Customers to Control How and with Whom They Share Their Stuff
August 2, 2007
By:
Matthew Lees
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Executive Summary:
User-generated content is a vital and inseparable part of online communities. Most communities enable members to create and share their content, with some basic amount of control. But users are looking for more. They want to manage how their stuff looks, who can access it, how it’s accessed, and what others can do with it. This report discusses the increasing expectations for user “self-control,” and the implications for community managers and sponsors. We also provide examples of sites that give varying degrees of control to members, as well as recommendations for enabling your users to have the control they want.
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| Pages: 8 |
| Format: PDF |
| License: Single
User |
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