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Why CRM Is the Wrong Answer to the Wrong Question
Are You Investing in the Right Stuff?
July 12, 2007
By:
Patricia Seybold
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Executive Summary:
CRM applications do a lousy job of addressing the most strategic customer issues that every organization faces. If your organization is in the process of yet another round of CRM improvements, perhaps it’s time to take a fresh look at what your technology strategy really should be.
Read a sample of this report.
About Patricia Seybold.
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| Pages: 3 |
| Format: PDF |
| License: Single
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