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Selecting a Mobile Phone Family Plan for a Family in Transition
Moments of Truth in Consumer Telecommunications
July 5, 2007
By: Ronni Marshak
 
Executive Summary: 
With his 18-year-old twins off to college, one in Canada, M.T. Nestor needs a new family mobile phone plan to keep the family connected. In this Test-drive report, we apply the Product Select and Buy Customer Scenario pattern and its “I want to find the product or service that best addresses my requirements” Moment of Truth for a customer’s research, comparison, and selection activities for a mobile phone family plan.


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Price: $95.00
Pages: 37
Format: PDF
License: Single User
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