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IBM.com’s New Look: More Than a Face Lift
Using Service-Oriented Architecture to Provide an Adaptive Web Experience
June 28, 2007
By:
Patricia Seybold
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Executive Summary:
How do you deliver a unified online experience with your brand across multiple product lines, geographies, Web properties, and portals? In June 2007, IBM launched its next-generation Web site and the framework IBM will use to provide a unified online experience across all IBM’s Web properties. This new site architecture and approach embodies a number of best practices, including user-controlled pro-files, dynamic contextual personalization, distributed creation of cross-enterprise merchandising, and a seamless experience for customers across both public and private (account-specific) Web sites.
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