|
|
|
|
|
|
|
| |
|
|
|
How to Get From Product 2.0 to BIZ 3.0
Redeploy your Product-related Web 2.0 Services to Help Customers Reach Their Goals
February 20, 2007
By:
Patricia Seybold
|
| |
Executive Summary:
Every business explicitly or implicitly designs their customer experience around a product-centric lifecycle. There are phases the customer goes through from awareness to purchase to use/consumption to repeat business. Web 2.0 offers the ability to support each customer lifecycle phase with Internet-enabled services. We call this approach: Product 2.0.
However, customers don’t live their lives around your products and services. They have things to do and jobs to get done. Your next generation business--which we call BIZ 3.0--should be designed to help customers achieve their outcomes. Customers will want to interact with multiple parties and suppliers, not just your firm. The good news is that you can leverage your Product 2.0 services to help customers reach their goals anywhere, anytime.
|
|
|
|
| |
| |
|
| |
|
|
| |
|
| |
| Pages: 3 |
| Format: PDF |
| License: Single
User |
|
|
| |
|
|
 |
 |
|
Or subscribe to all of our research for one year:
|
|
Purchase reprints
|
|
| |
| |
|
| |
|
|
| |
This report is available for FREE. Please
fill out the form below to download. (If you already have an account,
please log in
above). Register once and download any free articles.
|
| |
| |
Tell us about yourself. |
| |
Email Address: |
* |
| |
First Name: |
* |
| |
Last Name: |
* |
| |
Job Title: |
* |
| |
Job Function: |
|
| |
Department: |
|
| |
Phone: |
* |
| |
Interests: |
|
| |
How did you hear about
us? |
* |
| |
Create Password: |
* |
| |
Confirm Password: |
* |
| |
| |
Tell us about your
company. |
| |
Company: |
* |
| |
State/Province: |
|
| |
Country: |
* |
| |
Annual Revenue: |
|
| |
Number of Employees: |
|
| |
Industry: |
|
| |
Web Site: |
|
| |
|
* Required |
| |
|
I agree to abide by the
terms of use.* |
| |
|
Please send me Free Customers.com Research. |
| |
|
|
| |
|
|
| |
 |
|
|
| |
|
| |
|