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Customer Innovation Guide: Five Roles Your Customers Should Be Playing
How Engaged Are Your Customers in Shaping the Future of Your Business?
October 11, 2006
By:
Patricia Seybold
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Executive Summary:
This guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization. This is part one of a series that will explore the five customer roles, five core competencies, and five steps needed to harness customer-led innovation.
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