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Online Customer Communities Are Strategic
Why We All Need to Build a Core Competency in Nurturing Customer Communities
September 14, 2006
By:
Patricia Seybold
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Executive Summary:
Vibrant customer communities are a hallmark of businesses that lead in product and service innovation. You want to build and nurture communities for different types of customers as well as for the different roles your customers play in your company’s innovation strategy. Here are a few tips to nurturing and spawning online customer communities.
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| Pages: 10 |
| Format: PDF |
| License: Single
User |
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