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Enabling Customer Co-Design
Using Customer Co-Design Tools and Innovation Toolkits
August 10, 2006
By: Patricia Seybold
 
Executive Summary: 
Here’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers. The purpose of offering co-design tools is to make it easy for customers to design their own ideal solutions, leveraging your domain knowledge, learning what’s possible as they do so. By giving customers design tools, you shortcut the laborious and time-consuming hand-offs between the customer and the producer. Customers who design their own customized solutions become more profitable and more loyal customers.


Other Recommended Items:
How Citrix Evolved Its Online Community of Customer Advisors
How to Recruit and Manage a Private Customer Community—Patty’s Visionaries' Interviews' Series
8/6/2009 - By:Patricia Seybold
Price: $495

Turn Customer Co-Design Insights into Action
How to Gain Momentum by Turning Customer Scenarios® into Operational Scorecards, Recommendations, and Action Items
2/8/2007 - By:Patricia Seybold
Price: $995

Leading an “Issues and Vision” Discussion with Customers (and Partners)
Tips for Gaining a Lot of Customer Context in a Short Time (and How to Kick Off a Customer Scenario® Mapping Session)
9/15/2005 - By:Patricia Seybold
Price: $995

 
 
 
 
 
 
Pages: 4
Format: PDF
License: Single User
 
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