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Search Experience Metrics
Key Indicators You Should Be Tracking for Customer Search Experience
July 6, 2006
By:
Susan Aldrich
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Executive Summary:
There are four customer outcomes that can’t be achieved without great site search, and customers have stringent requirements for search effectiveness. Those requirements map directly to four key performance indicators for search effectiveness and search value we’ve identified. We also offer a set of operational metrics that will direct and monitor your efforts to improve the search-driven KPIs.
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