|
Let Customers Help Themselves
Offer Self-Service throughout the Customer Lifecycle
June 1, 2006
By:
Ronni Marshak
|
| |
Executive Summary:
The fifth critical success factor originally introduced in Customers.com is “Let Customers Help Themselves.” The best approach is to let customers help themselves on the Web but give them access to a real person when they have questions or want a personal interaction.
|
|
|
|
| |
| |
|
| |