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Concerns of Customer Visionaries in Q4 2005
Visionary Customer-Centric Executives Are Tackling Next-Generation E-Business Challenges
December 15, 2005
By:
Patricia Seybold
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Executive Summary:
They’ve made great strides in optimizing interactive marketing and in improving product information to streamline decision making. Most are planning major e-business overhauls in 2006. And they face similar challenges and issues: how to optimize the IT vs. e-business responsibilities, how to allocate funding for customer-impacting information, and how to corral customer information.
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