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How to Approach Customer Experience Management
An Overview of Patricia Seybold Group’s Recommended Game Plan
May 27, 2010
By:
Patricia Seybold
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Executive Summary:
What’s the best approach to use for customer experience management? Patricia Seybold defines customer experience management as the practice of designing, delivering and continuously improving the manner and ease with which your chosen customers interact with your brand(s) in order to achieve their desired outcomes. In this report, you’ll learn how the Patricia Seybold Group approaches customer experience management. What dimensions of customer experience should you be managing? What experiences should you be monitoring and improving? How should you measure results?
Read a sample of this report.
About Patricia Seybold.
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