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Branded Customer Service
Barlow and Stewart Promote a Strong Linkage between Brand and Customer Service
September 29, 2005
By:
Patricia Seybold
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Executive Summary:
To excel in any market, your company can’t just offer great customer service, it needs to offer branded customer service—an experience that is unique to your brand. This book educates you about the differences between on-brand and off-brand customer service delivery. Branded Customer Service also addresses the corporate culture change issues that are required to help all employees learn how to be on-brand in their dealings with one another, as well as with customers. This is not a “how to” book. We wish it were! It’s a general awareness-creation book.
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