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American Customer Satisfaction Suffers Its Biggest Drop in Seven Years
What Are the Implications of the ACSI Decline?
March 3, 2005
By:
Brenda Michelson
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Executive Summary:
The 4Q 2004 American Customer Satisfaction Index suffered its first drop in two years and its largest drop since 1997. The ACSI indicates a slowdown in the growth of consumer spending to the tune of $50 billion. In this report, we discuss the ACSI, share some real-life customer dissatisfaction stories, and provide insights on how your company can avoid becoming a customer dissatisfaction statistic.
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| Pages: 6 |
| Format: PDF |
| License: Single
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