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Ecommerce Search Planning and Evaluation Matrix, Version 1
A Blank Matrix to Facilitate Your Evaluation
September 4, 2008
By: Susan Aldrich
 
Executive Summary: 
To simplify the selection of products that can contribute to ecommerce success, we've developed our framework for evaluating ecommerce search products and architectures. This framework provides evaluation criteria for seeker interfaces, seeker experience management, marketing management, information collection management, architecture, and product and company viability. We also provide our recommendations on search-related metrics and responsibilities. Use this blank matrix to evaluate your own alternatives, whether custom-built or off-the-shelf. Or turn to our in-depth reports to get the matrix already filled in for leading products.

Read a sample of this report.


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Pages: 21
Format: PDF
License: Single User
 
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