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Ecommerce Search Planning and Evaluation Framework, Version 1
How to Plan and Select Search, Navigation, and Discovery Solutions for Ecommerce Web Sites
August 28, 2008
By:
Susan Aldrich
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Executive Summary:
Connecting customers with all the products they need requires the right balance of technology, management, and skills. Our updated ecommerce search evaluation framework provides technology criteria as well as our recommendations for responsibilities and metrics for findability and quality of seeker experience. This framework is a version of our enterprise search evaluation framework, specialized for ecommerce. Version 3 of our enterprise search evaluation framework, covering all search requirements in the enterprise including ecommerce, was published in December 2007.
Read a sample of this report.
About Susan Aldrich.
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| Pages: 20 |
| Format: PDF |
| License: Single
User |
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