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End-to-End Search Marketing and Customer Experience
End-to-End Search Marketing and Customer Experience
June 26, 2008
By:
Susan Aldrich
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Executive Summary:
There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting, and lingo, and making trade-offs can be a challenge that few people we surveyed were able to successfully surmount. But there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result.
Read a sample of this report.
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| Pages: 11 |
| Format: PDF |
| License: Single
User |
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