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What Are Visionary Customer-Centric Execs Thinking About?
Engaging with Customers to Innovate, Solve Problems, and Keep their Brands Focused on Customers' Goals
June 5, 2008
By:
Patricia Seybold
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Executive Summary:
How do you transform your organization from the outside in, to be more customer-centric? This is the daily challenge faced by senior executives in a variety of industries. Twice a year, we host a meeting for some of the most visionary executives in a variety of industries. They are the heads of e-business, sales, marketing, business strategy, customer experience, and product management. These are the people who are leading the customer charge in their industries—financial services, high tech, manufacturing, retail, publishing, pharmaceutical, telecoms, health and fitness, education, and not-for-profits. In the spring of 2008, they discussed over a dozen topics—many of them centered around their use of the Web to engage customers in helping them transform their organizations to be customer-outcome focused.
See a sample of this report.
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