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How Should You Manage Customer Communities?
Roles and Responsibilities You’ll Need for Your Customer-Centric Organization
April 17, 2008
By:
Matthew Lees
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Executive Summary:
In today’s Web 2.0 world of ever-increasing social networking and customer engagement, forward-thinking companies are identifying new ways to connect with customers more deeply and in more ways. To deliver on this, companies must have an organizational structure that reflects the priorities and commitment to running a customer-centric business and fill the roles within this structure with the right people. In this report, we present our ideal customer community team, starting with the Vice President of Community, and discuss not only the various roles and responsibilities, but also the desirable skill sets and personality traits of team members.
See a sample of this report.
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