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Customer Innovation Guide: Core Competency 5
Mastering the Fifth Core Competency: Leveraging Peer Production and Peer Promotion
April 3, 2008
By:
Patricia B. Seybold and Ronni T. Marshak
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Executive Summary:
Have you made it easy for customers to contribute product ideas, designs, or products themselves? Can they add value to your products by rating and reviewing them as well as peer contributions? Do you empower, encourage, and reward customers for promoting your products, developing their own marketing material, promoting your brand as well as theirs? What processes, and tools to support those processes, must be put into place to encour-age and reap the rewards from peer production and peer promotion? See how you’re doing in this self-assessment guide and what work still needs to be done.
See a sample of this report.
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| Pages: 7 |
| Format: PDF |
| License: Single
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