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Five Principles of Customer Engagement
How to Connect More People to the Products They Need
February 28, 2008
By:
Susan Aldrich
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Executive Summary:
Some two-thirds of consumers who said they visited an online store intending to make a purchase left the site because the retailer did not provide enough information upon which to make a decision. Engagement is everything a merchant does to get and keep customer attention. In the uncertain economy of 2008, customer engagement may prove to be the key to retail success. Our five principles are tried and true approaches that can help you produce a fresh, engaging experience.
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| Pages: 3 |
| Format: PDF |
| License: Single
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