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Enterprise Search Evaluation: Fredhopper Access Server V.6.0 Evaluation
Marketing Automation, Scalability, Configurable Search for Commerce
January 25, 2007
By:
Susan Aldrich
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Executive Summary:
Fredhopper Access Server is a compelling offering for ecommerce search, merchandising, and marketing. Its chief strengths are its search engine optimization and marketing functions, which are highly automated. Its European origin make it well suited for large-scale, multi-country, multi-brand requirements. Its ability to handle frequent, extensive updates have made Fredhopper quite successful in the travel vertical as well. Fredhopper’s target market is Europe.
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