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Customer Data Mining
You Can't Afford Not to Be Mining Your Customer Data
May 27, 2004
By: Mitchell Kramer
 
Executive Summary: 
Data mining is commonly defined as the discovery or the extraction of patterns or models from sets of data. In customer data mining, the data from which patterns or models are discovered or extracted represent the business that you do with your customers, as well as information about them and the relationships that they have with you. Customer data mining is an analytic approach that solves business-critical problems; delivers bottom-line benefits; is more powerful, more effective, and more consistent than SQL and/or OLAP; and leverages your investment in data warehousing. As such, we recommend that data mining become a foundation technology or technology standard and a core skill within your organization.


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License: Single User
 
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